campaign project

To end of the network media year we was given a final project, which was to create a short campaign video. This campaign video was allowed to be about anything we wished for, whether that might be as small as something that gets on our nerves or maybe something on a more serious scale. This was a good task because it did not restrict us, and allowed us to put more of our own creative and imaginative style to this project.

For this project I could chose to work by yourself or in a group, I chose to work in a group, which consisted of David, Tia, Andrea and myself we wanted to get started straight away and started planning what our campaign video will be based on.

As a group we decided that we wanted to take a more serious approach whilst creating this campaign video, we wanted it to reach people and have a meaning or awareness about it.

Our first idea that we came up with was to do a campaign about porn, but after much brainstorming and discussion we decided to do a campaign based on the effects of sex which would led onto the topic of porn.

For this project we rented out a camera and used it to film a very short play on real life situations that occur before during and after sex, then we was to go around asking people abut their personal taught on sex, our initial idea was to have like a focus group with both sexes and have a discussion about sex but instead we asked friends and random people on their own opinions.

The questions that where asked during the interview where, what reasons do you have sex, how much value do you believe sex has and has porn given you a different look on sex.

Due to unfortunate situation, which was hard to over come, ended up scrapping the idea, this was because the filming we had done went missing but fortunately David was running for a ACS Campaign at this time and we taught this would be a good idea to create a video for his campaign. This was killing two birds with one stone, which was to help our group campaign and help David promote his run for elections.  

We enjoyed creating this campaign video we all contributed different ideas and how we want the outcome to look like. We did our own research and looked at other election videos to get the best out of our project, such as Barack Obama’s ‘ it begins with us’ and the very famous Kony campaign video.